Video games · Esports · Entertainment · Communities · Brands
Develop projects, brands and communities in gaming, esports, media, entertainment and interactive experiences.
We train students for careers in business, marketing, events, partnerships and community management in gaming, esports, entertainment, brands and new media.
By the end of the G. Business bachelor cycle, you will master all the fundamentals of business (marketing, business development, management, communication). You will have gained a solid video game culture and the technical knowledge essential to the sector. Your studies will be guided by an experienced and attentive teaching team.
With the MBA cycle, you will choose a specialisation to develop your expertise or a dual skill set.
G. Business awards 2 levels of specialised degrees: a 3-year bachelor and 5-year MBAs
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Enjoy a unique academic and cultural experience abroad
At Gaming Campus, we believe that an international outlook is a real asset for future professionals in video games and immersive experiences. Thanks to our partnerships with higher education institutions abroad, our students have the opportunity to complete part of their studies internationally while continuing their training in their field of specialisation. These mobility programmes allow students to discover new teaching methods, broaden their skills, build an international network and enjoy a unique human and cultural experience.
Discover our 3 partner destinations in Canada and South Korea*
Going abroad with Gaming Campus means:
*International mobility programmes are offered to Gaming Campus students, subject to application and within the limit of available places.
Selection procedures, timetables and conditions of participation are communicated to students by the International Relations department.
Destinations, periods and mobility arrangements may change depending on agreements with our partner institutions.
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178 pages to discover G. Business – Gaming & Esport Business School as well as the 2 other Gaming Campus schools. Lots of exclusive content to better understand our schools’ positioning and why Gaming Campus is unique.
Active Learning by Gaming Campus
Gaming Campus takes an innovative approach through project-based learning tailored to the realities of the market. Its aim is to give students the skills they need for lasting employability and constant adaptability. The methods used provide intellectual challenges and stimulate their creativity and curiosity. Project-based learning also fosters interdisciplinarity between students, giving them the opportunity to venture beyond their own disciplines and draw on cross-functional skills.
It is essential that students can practise before facing these situations in the workplace.
Finally, the curricula are co-designed and adjusted in real time with partner companies. They include all the skills and knowledge specific to the video game and digital arts industry.
Every year, G. Business students complete around fifteen projects. Some examples of projects carried out by bachelor and MBA students:
Working in groups, students carried out a field study to understand and anticipate the needs of the web TV market.
Skills acquired:
• Carry out market research and analyse the results
In the shoes of a Community Manager in the video game industry, you need to build a community strategy. What is the role of a Community Manager? How do they contribute to a video game’s communication?
Skills acquired:
• Understand the role of a Community Manager
• Work on a video game’s social media strategy
• Learn to measure its impact
In this “full English” module, you speak at a press conference as a game director, director or manager, or as head of communications for an esports organisation.
Skills acquired:
• This project, led by an English journalist, enabled students to understand the basics of media training and learn the techniques for a successful on-camera interview in English.
You are in charge of launching Battlefield 6 in a Covid context. What marketing strategy do you put in place (digital, stunt marketing, streaming, influencer strategy, …)? Your only goal is drive-to-e-store for the release and therefore the sale of the video game.
Skills acquired:
• Marketing plan
• Trade marketing (distribution) strategy
• Setting up and monitoring KPIs
Adidas and Vitality call on your agency to design and organise an evening showcasing their partnership and products, promote it across the various communication channels, and handle any audiovisual productions.
Skills acquired:
• Estimate the costs of a project and create a detailed quote
• Propose physical or in-game activities (live ops)
• Produce a complete reverse schedule
• Write a brief on various production topics
• Produce a detailed report highlighting the project’s success
Your agency has been briefed on a prospect who is wondering whether communicating around esports is worthwhile. You must convince the brand’s management of the opportunity esports represents and propose a complete sponsorship strategy tailored to the company’s objectives.
Skills acquired:
• Marketing plan
• Budgeting
• Presenting a sector
We lend you the Gaming Campus, and you organise an esports event there from A to Z: concept, sponsorship, communication, logistics, post-event.
Skills acquired:
• Creating an esports event
• Business prospecting
• Communication around esports
• Kickoff analysis
In 5 days, you apply a company’s strategy to the main decision-making tools: fundamental frame of reference / SBA & KSF / Value proposition canvas / Business model canvas / Porter’s 5 forces & PESTEL matrix.
Skills acquired:
• Put a company’s strategy into concrete form using decision-support tools
Explore revenue opportunities for companies in esports and video games (teams or championships/leagues) and understand the importance of generating revenue for these organisations.
Skills acquired:
• Identify and analyse different commercial strategies
• Find innovative strategies to generate revenue
• Create a commercial strategy for an esports organisation or a championship / league
We have sent you a media plan for a video game launch. You must identify the data needed to analyse the media plan’s performance and set up the tracking tools.
Skills acquired:
• Understanding the needs of a media plan
• Prioritising data by importance
• Getting to grips with data analysis tools
From the 1st year, G. Business students gain significant experience in companies.
The aim is to refine their career plans, develop their skills and build a network.
In the bachelor, one internship every year, lasting 2 to 6 months each, for a total of 1 year of company experience by the end of the bachelor.
In the MBA, both years are work-study. Students can complete their video game programme as work-study under a professionalisation contract, an alternating internship or a permanent contract.
The programme is adapted to the company schedule. G. Business supports students throughout the year in their search for internships, work-study placements and first jobs.
The video game sector is France’s leading cultural market and employs more than 5,000 professionals (Onisep 2021)
The Bachelor in Management and Business, video games and esports option and the MBAs in Video Game and Esports Management offered after the Bachelor will lead you to one of the many careers in the video game and esports sector.
Like all Gaming Campus programmes, the Bachelor in Management and Business, video games and esports option, and the MBAs in Video Game and Esports Management are recognised by institutions and companies
10 companies with very different activities, DNA and sizes are Gaming Campus partners. A real asset for adapting the school’s teaching to the needs of all companies.
Our lecturers share their experience with you. They are professionals working in the video game and/or esports sector.
Gaming Campus is ranked 2nd in the video game school rankings
5 rankings, 11 criteria and a ranking of rankings to discover video game schools in France. Compiled solely from publicly available data.
2,500 m2 dedicated to gaming, 10 work and living spaces, 3 computer rooms and high-end equipment to study in the best conditions.
2,500 m2 dedicated to gaming, 15 work and living spaces, 5 computer rooms and high-end equipment to study in the best conditions.
1,000 m2 dedicated to gaming, 12 work and living spaces, 2 computer rooms and high-end equipment to study in the best conditions.
The following G. Business programmes are also available online:
Esports marketing strategy and performance / Marketing strategy and project management / Product marketing and customer experience
Attend live classes and masterclasses, enjoy replays available 7 days a week, interact live with lecturers and other students…
Attend live classes and masterclasses, enjoy replays available 7 days a week, interact live with lecturers and other students.
Admission takes place in two stages, without going through Parcoursup. First, you fill in and submit your application via the school's website. Then, once we have reviewed your prerequisites, career plans and skills, our teaching or admissions team will interview you (for one hour on average). You will then be informed of the outcome: admitted, on the waiting list or not admitted. Note that with this application-based method, we give everyone the chance to join our programmes, as we attach great importance to the diversity of our cohorts.
Admission to the 1st year:
With a general baccalaureate specialising in economic and social sciences, digital and computer science, or LLCER-English, or via the STMG technological baccalaureate (Management Sciences and Technologies).
Direct entry into the 2nd year:
Have a validated Bac+1.
Direct entry into the 3rd year:
Have a validated Bac+2. In other words, already hold a BTS, BUT or Licence 2.
The MBA admission procedure at G. Business is relatively simple and quick. Open to all, with no entrance exam but based on an application file: simply complete it and submit it via the school’s website. Our teaching and admissions team then reviews the application and selects candidates based on their career plans, academic background and our prerequisites. A one-hour interview is then held in person on campus or online. The admissions panel takes into account both the application file and the interview.
Joining the 4th year:
Have a validated Bac+3, ideally in the following fields: video games, management, business, communication, web and multimedia, IT, design, engineering.
Joining the 5th year:
Have a validated Bac+4 in the same fields as above.
A general or technological baccalaureate allows you to work in video games.
The most relevant general baccalaureate specialities are: economic and social sciences, digital and computer science, and LLCER – English. As for the technological baccalaureate, the STMG bac is the most relevant.
You can join G. Business with a BTS (NRC, MCO, Communication), a BUT (TC, GEA, MMI), or a Licence (economics/management, LEA).
In addition, any professional or voluntary experience in the video game and/or esports sector is a decisive asset if you wish to join G. Business through direct admission.
You can join G. Business after completing the first year of one of the programmes mentioned above.
Find the tuition fees for each of our programmes by clicking here.
Company placements: each year of the MBA, you complete a work-study placement in a company. This work-study placement allows you to fund your programme and be paid. The teaching team helps you find a work-study placement and negotiate your salary.
Student loan on preferential terms: LCL is G. Business’s main banking partner. You can obtain special loan conditions for your MBA and a privileged relationship. Feel free to contact us for more information.
State-guaranteed student loan: since June 2020, the French State can act as guarantor for your loan to make it easier to obtain. Visit Etudiant.gouv.fr to find out more.
Campus jobs: Small jobs helping to develop the campus are sometimes available. The teaching team also gathers and shares small job offers near the campus.
City aid: Check with your town of residence, or your parents', to find out whether you are eligible for the Revenu Minimum Etudiant (RME). Not all towns offer the RME. The RME is awarded by the CCAS (Centre communal d'action sociale).
Département aid: For students receiving grants, the departmental councils offer annual grants or interest-free loans (prêts d'honneur).
Fondation de France aid: 120 foundations award grants and interest-free loans. We encourage you to contact the Fondation de France to find out more.
Finding accommodation: We help you find accommodation through our network of housing partners. We have built close relationships with student residences near the campus.
A preparatory year to try out every video game career (art, audio-video, software development, business) and prepare you to apply to any video game school.
Open from age 16, with or without the baccalaureate, and offered in two formats: on campus (Paris, Lyon) or 100% online.
Student reviews
It’s now been almost two years since I joined Gaming Campus after a technological baccalaureate in the south of France.
I joined the campus for the G. BS (Gaming Business School) track, a management and marketing school in the world I’m passionate about: video games.
You really have to set aside your preconceptions. The school offers a high-quality working environment for the business track as well as for art or even IT.
A community spirit you can feel in the school’s student associations! An active student union to liven up student life and a management team that listens to students.
We use project-based learning, which makes us the authors of our own education. We put our creativity to work and draw on our experiences to produce a final result that reflects who we are and that we are happy to present to the professionals who come to teach us.
As a student in the 1st graduating class, I don’t regret my choice! The campus is great, it’s a nice place to be and project-based learning is very educational and stimulating. The team is very committed and always there for its students. A big thank you to them for supporting me during my first entrepreneurial project!
A good school where I spent two great years earning my Bac+5.
Very enriching teaching: having lecturers who are still active in the professional world clearly makes the difference. In other schools, there is often a big gap between theory and practice, but with the project-based learning in place here, it’s easier to adapt to our internships and work-study placements.
Overall a comprehensive programme giving us the tools we need to approach the future of our professional careers.
And let’s not forget the superb premises, which make learning even more motivating.
I did my two master’s years at Gaming Campus and I’m very satisfied! Project-based learning suited me perfectly and allowed me to develop skills directly in the field. The lecturers are leading figures in their field! I recommend it.
Not even a month since the start of term at Gaming Campus and already so many experiences as president of the student union.
Overall very satisfied: I’m thriving with this project-based learning, which suits me, even though the school is young. I recommend it if you’re passionate about video games, although that’s not a requirement at all (there are lots of different profiles, some of whom don’t particularly want to work in the video game industry). This school is also very pleasant if you’re independent and resourceful, and if you like to innovate, create and think outside the box. So far I’m very satisfied 🙂
A unique experience: at last a campus that takes the jobs of tomorrow (which are already the jobs of today) seriously! Unique support and follow-up right to the end! I recommend this school without hesitation; if I had to do it again, I wouldn’t think twice
G. Business students share their stories
They tell us why they chose to study at G. Business and share their ambitions and career plans.
Apply for the programme of your choice
Simple application, quick response:
September 2027 intake: Applications open
We have chosen an application process with no competitive exam and without going through ParcourSup or Mon Master. This allows us to review each application individually and maximise equal opportunities and each candidate's potential. It also lets us give the academic background the same weight as the career plan. Finally, with a short admissions process based on dialogue, we hope to reduce students' stress when looking for a programme.
Apply now
For any problem sending this form, write to contact@gamingcampus.fr