| Level of studies: | master’s degree |
| Recommended high school specialisation: | Scientific or Economic |
| Employability: | Very good |
| Starting salary: | € 3,333 |
| Salary after experience: | € 5,833 |
| Mobility: | Good |
| ROME code : | D1406 |
| FAP code: | R2Z80 |
The role of a video game monetisation manager
- Develop promotional offers and in-game events to boost sales
- Identify the most effective marketing strategies in terms of monetisation
- Optimise advertising revenue with the use of a tool that organises auctions between different advertising providers
The skills of a video game manager
Monetising a game requires know-how, skills and knowledge to carry out defined responsibilities. In detail, they are capable of:
- Understanding game design
- Collecting, analysing and using data
- Knowing digital and mobile marketing
- Knowing how to acquire new players
- Uniting communities
- Understanding the market
Julien Millet explains the importance of this new profession: « To monetise a video game, you have to understand both the market elements (type of players, age, spending habits, etc.), and also the expectations of the community. This monetisation is often done over a period of use that can be long, so it is important to understand both economic data and gameplay data. It is this double culture that is often difficult to develop. »
The qualities of a video game monetisation manager
They are fundamental for the economic model of a game and therefore for the activity of a publisher, and a video game monetisation manager is expected to have qualities such as:
- A leadership spirit
- Organised and rigorous
- Passionate about video games
- Have an eye on the market
- Have an analytical mind
Advantages and disadvantages of the profession
The advantages of a video game monetisation manager:
- Attractive salary
- Necessary in companies
- Participate in the success of a game
The disadvantages of a video game monetisation manager:
- Heavy responsibilities on their shoulders
- Know how to manage deadlines
- Double culture (economic data and gameplay data) that need to be mastered
Studies needed to become a video game manager
In order, you will need to do a high school diploma in economy and social science before situating yourself in a field in marketing, communication or commerce. A minimum level of bachelor’s degree is required for this profession and to go on to MBA / master’s degree in Video Games Marketing or MBA / master’s degree in Data Analysis. The ideal path is to choose a school in video games after your high school career in order to obtain an understanding of the sector.
At G. Business, we pledge to provide quality courses that allow you to enter the world of video games. The school, therefore, offers a bachelor’s degree in Management & Business specialising in video games and esport. It is a course that is accessible after a high school diploma or through admission on record for a period of three years. On the program: marketing, business development, management and communication. Internships complete your education.
Afterwards, it is possible to do an MBA in the management of video games and esport. This course is accessible after a G.BS bachelor’s degree or through admission on record (after a bachelor’s degree or a completed 1st year of a master’s degree), it prepares students for positions of responsibility. It is made up of common and applied modules and specialisations. Internships and work-study programs complete the two years of training.
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Doing a video game monetisation manager internship
Each student engaged in one of our training courses will be obliged to do internships in a company. Several periods are set apart for this. From two months at the beginning of a bachelor’s degree, to three months at the end of the bachelor’s degree. In an MBA, internship durations range from six months during the first year to a final year alternating between internships and fixed-term contracts.
The objective of the internships is to put into practice the knowledge acquired at school, familiarise oneself with the world of work, and obtain fundamental experiences.
Video game monetisation manager salary
The salary of a video game monetisation manager is different depending on the company. However, on average, the salary of a junior starts at 40,000 euros gross annually and can go quite high to over 70,000 euros after years of experience. Note that in the United States or Canada, the salary can climb to more than 100,000 dollars.
In which companies can a video game monetisation manager work?
This monetisation professional will evolve with publishers who call more and more on their expertise. In addition to the sector giants (EA Games, Nintendo, etc.), publishers who specialise in mobile games such as Voodoo, Niantic, Zynga, etc employ this specialist. In addition, we can find video game monetisation managers at agencies working with publishers.
Job openings for a video game monetisation manager
Many positions are possible. With their skills and knowledge, a video game monetisation manager can progress to management positions in companies such as in marketing, for example.
Become a freelance video game manager
Most video game jobs are freelance. This is one of the peculiarities of the sector. A video game monetisation manager is no exception to the rule. Freelance status is not the most common for this profession, however, it is possible to do it. It is better to have experience within well-established structures and references before starting. The hardest part is getting your first customers. Being a freelancer, you will have to demonstrate the ability to manage the workload, negotiate, be disciplined, and show your great expertise in the field.
In summary
How can you become a video game monetisation manager?
The success of a video game is reflected in the income it manages to generate throughout its operation. A video game monetisation manager analyses and uses the data collected and applies offers and products to achieve this. This is why their responsibilities are important for a publisher. And to become a video game monetisation manager, a high school diploma (economic) then three or five additional years in a school specialising in video games are recommended before entering the world of work. G. Business school offers a bachelor’s degree in Management & Business, specialising in video games and esports which is ideal to learn the fundamentals of gaming, marketing and sales.
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