Why this track?
With our project-based learning, you will benefit from the expertise of top professionals who will work with you on real projects, ensuring you acquire advanced skills in these highly sought-after jobs. You will also earn up to 5 professional certifications attesting to your mastery of certain software and tools, giving you a clear competitive edge on the job market.
The aim of the two-year MBA Data Analysis & Marketing Intelligence is to acquire in-depth, multidisciplinary expertise in using data for strategic decision-making.
The technical skills you develop will enable you to master data analysis tools and methodologies, including machine learning, advanced statistics, SQL and NoSQL databases, and Business Intelligence platforms such as Tableau, Power BI and Looker.
The marketing courses will teach you to use this data to optimise business performance by refining customer segmentation, personalising campaigns and optimising ROI. Particular attention will be paid to predictive analysis, cognitive science and artificial intelligence models applied to marketing.
On the economic side, an in-depth look at data-driven business models will help you understand the challenges of data monetisation and value creation. On the regulatory side, you will be trained in data governance, AI ethics and legal frameworks such as the GDPR and the CCPA.
| Degree and title awarded | |
| Certifying body |
TALIS CC |
| Accredited training body: |
G. Business |
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Show all
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| Tuition fees |
See the " Funding " section |
| Skills blocks validated by the certification: |
Developing the company’s marketing strategy / Designing a marketing action plan / Managing the omnichannel marketing strategy / Managing a marketing team. |
| Pathways / Equivalences |
see RNCP38586 listing |
| Prerequisites |
|
| Total programme length |
2 years: 910 hours |
| Assessment |
Continuous assessment: project-based grading End-of-semester exams and assessments to obtain the RNCP title Skills are assessed throughout the programme through continuous assessment, in the form of a presentation of the completed project (written report / oral defence with professional presentation). Knowledge and skills are evaluated using a precise assessment grid with a marking scale for each project. And also at the end of the year through exams |
| Major projects |
|
| Campus |
Paris |
| Format |
Full-time initial training with a 6-month final internship, taught in French and English |
| Internships |
1st year: 3 to 5 months |
| Average class size |
20 students |
| Pass rate |
N/A |
| Satisfaction rate |
N/A |
| Employment rate at 6 months |
N/A |
| Reported further study rate (via 6-month surveys) |
N/A |
| Contract termination rate |
13% |
| Dropout rate during the programme (2024-2025 academic year) |
<5% |
| Intake |
September 2027 |
| Disability |
Click here to find out about our arrangements for welcoming and supporting people with disabilities |
8 reasons to choose the MBA Data Analysis & Marketing Intelligence: the programme that will make a difference to your career!
We believe real-world experience is essential to success. With our Project-Based Learning approach, you work on real company projects from day one. You acquire immediately applicable skills that help you stand out on the job market. This approach also develops your interpersonal skills, which are essential to set yourself apart. Our industry lecturers are working professionals.
This MBA offers a comprehensive programme, combining technical data analysis skills (SQL, Python, Power BI) with strategic expertise in marketing intelligence. You will learn to turn complex data into effective, measurable marketing actions.
that meets market needs
This programme is specially designed to make you indispensable in the fast-changing digital marketing industry. You will become an expert able to understand and predict consumer behaviour, using powerful tools to personalise marketing campaigns.
You will earn certifications from global leaders such as Google Analytics, Power BI, HubSpot, Meta Digital Marketing Associate and Dataiku Machine Learning Practitioner. These certifications are a real asset on your CV and will help you stand out to recruiters. Preparation is provided by the school; taking the certification exams is optional and, where there is a fee, paid by the student.
Thanks to our learning expedition to London, you will discover a unique tech hub and meet leading data companies. This enriching experience will open doors and let you draw inspiration from international best practice.
companies
On completing this MBA, you will be fully prepared for strategic roles in marketing, tech and the creative industries such as video games, for example as Chief Data Officer. This programme will equip you to meet market challenges, where demand for data and marketing experts keeps growing.
You will have the opportunity to complete two company internships, putting your skills into practice in real conditions. These experiences are a springboard to a permanent position after your programme, giving you a concrete view of the job market.
You will also meet professionals during masterclasses throughout the year.
We constantly adapt the programme with our Advisory Board to prepare you for the latest innovations in data analysis, marketing and AI. You will be trained in tomorrow's technologies, such as artificial intelligence and machine learning, ensuring you stay ahead of market trends.
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194 pages covering everything about our campuses, schools, project-based learning, programmes, employability, campus life, etc…
A comprehensive programme to master data analysis and its strategic application in digital marketing. A 100% project-based learning approach, with concrete projects developed in partnership with companies.
With this programme, you will be trained to become an expert in Data & Marketing Intelligence, ready to meet the challenges of a world increasingly driven by data and personalised experiences. Join us and stand out on the job market with a high-level, resolutely forward-looking programme!
In the 1st year:
fundamentals and practice
- Data & Business Intelligence
- User behaviour analysis & CRM
- Data Economics and Monetisation
In the 2nd year:
specialisation and expertise
- Machine Learning & AI applied to marketing
- Growth Marketing & Performance Data
- Data strategy, ethics and regulation
- Skills developed: you will be able to collect, clean, structure and store data for marketing use.
- Tools and certifications: SQL, Python, advanced Excel (Power BI PL-300 certification).
- Skills developed: you will be able to create dashboards, interpret KPIs and produce decision-making reports.
- Tools and certifications: Power BI, Tableau, Looker.
- Skills developed: you will be able to carry out customer scoring, analyse engagement, predict churn and establish loyalty strategies.
- Tools and certifications: Google Analytics, HubSpot CRM (HubSpot CMS for Marketers certification).
- Skills developed: you will be able to build digital business models and establish a data-driven strategy to maximise the value of data.
- Tools: case studies and financial analyses.
- Skills developed: you will be able to set up marketing automation, optimise campaigns and run A/B testing.
- Tools and certifications: Salesforce, Braze, Meta Ads (Meta Digital Marketing Associate certification).
- Internship (3 to 5 months): applying what you have learned to a real data-driven project.
- Skills developed: you will be able to build predictive models, carry out advanced customer scoring and automate recommendations.
- Tools and certifications: Dataiku, Scikit-Learn, TensorFlow (Dataiku Machine Learning Practitioner certification).
- Skills developed: you will be able to implement a growth hacking strategy, calculate the ROI of digital campaigns and carry out multi-touch attribution.
- Tools: Google Ads, Facebook Ads, UTM tracking.
- Skills developed: GDPR, data risk management, algorithmic bias and responsible AI.
- Objective: develop a high-impact data project with a video game partner.
- Project: build a personalised recommendation engine based on customer data
Web performance analysis and optimisation of data-driven marketing strategies.
In-depth predictive analysis and machine learning techniques.
Microsoft certification in creating advanced visualisations and interactive dashboards.
Using CRM and marketing automation tools for optimised campaign management.
Using data for advertising and targeting on Meta's social platforms (Facebook, Instagram).
An international immersion in London, a European tech hub home to leading data analytics companies. You will meet experts and companies such as Palantir, Tableau and specialist agencies, and study how data is applied to marketing.
Gaming Campus delivers the most innovative teaching possible, fully in line with what video game companies need. The teaching team has chosen a 100% project-based, multidisciplinary approach. Every day, students put their knowledge into practice and turn it into skills.
For the MBA Data Analysis & Marketing Intelligence, we have chosen long internships rather than work-study in order to maximise the time devoted to training. You will complete more projects and take part in more masterclasses and workshops. It will also be easier to plan sessions abroad. Here is a comparison of the 2 approaches:
discover our other MBAs and Mastères >
Several times a year, we organise masterclasses with companies and iconic figures from the video game industry, in France and abroad.
In workshops, professionals share their expertise on specific topics: presentation of a new technology, CV workshop, …
Immersion by Gaming Campus is a key stage in our schools' teaching approach. For 2 weeks, all our students, whatever their programme, level of study or specialism, come together to immerse themselves in the industry they are training for.
Employability Week, a real highlight of the year, brings our students together on site in Lyon and Paris, and online. In total, more than 50 industry professionals meet and talk with our students to boost their search for internships and work-study placements, and help our alumni find their first job. Meetups, workshops, speed recruiting…
An event that brings our students together on site and online. In total, more than 90 offers are available to students, and around thirty industry professionals come to meet and talk with them to boost their search for internships and work-study placements, and help our alumni find their first job.
At the end of the programme, you receive a Gaming Campus skills book. You can use it to showcase yourself to companies and make the difference when looking for internships, a work-study placement or your first job. The title is awarded on validation of all skills blocks and the associated ECTS credits.
Our school's teaching approach is project-based learning (PBL). It enables you to acquire skills that guarantee a very good level of employability. From the 1st year of the MBA, you learn by doing. Your year is structured around 10 to 15 projects, and by the end of your programme you will have completed 75 projects. All your projects are supervised by industry lecturers. Some are real cases proposed by video game companies.
How project-based learning is structured
01
Guided research
02
Project kick-off with the lecturer
03
Independent organisation of work, in a team or alone
04
Coaching by the lecturer
05
Submission of the deliverable
06
Project debrief
Project examples
While SQL queries may be the most important thing to know about SQL, it is also important to understand how databases are built and how they relate to each other. After a few training modules, you will build your own database with modelling, SQL queries, etc.
Skills acquired:
Advanced knowledge and skills in SQL syntax, Big Data development, query writing and database management.
You need to add value to data and make it understandable for your marketing team. Your analysis and clear presentation will be invaluable in feeding the company's strategy.
Skills acquired:
Learn to sort, cross-reference and analyse data. Turn data into visual dashboards with tools such as Looker Studio or Power BI. Understand how to track marketing actions.
Through applications such as Team Vitality's V.Hive, data experts collect data that helps guide their actions. In this project, you work with Team Vitality's data marketing teams to understand the challenges and identify opportunities.
Skills acquired:
Respect the ethical and legal constraints linked to data. Design data-driven monetisation strategies. Analyse commercial impact and adjust tactics according to performance. Present information effectively.
Project – Build a customer database for a studio and analyse its business potential
Project – Design an interactive dashboard for an e-commerce site visualising sales performance
Project – Develop customer segmentation based on purchasing behaviour and recommend a targeted marketing strategy
Project – Compare and analyse free-to-play game monetisation strategies and make a recommendation for a mobile game studio
Project – Build and run an automated marketing campaign based on CRM data
Project – Develop a churn prediction model and propose corrective actions based on the insights generated
Project – Build and optimise an omnichannel acquisition strategy for a studio or an esport team
Project – Carry out a GDPR compliance audit for a company and make recommendations
Sample timetables
Immersion Week
Immersion by Gaming Campus is a key stage in our schools' teaching approach. For 2 weeks, all our students, whatever their programme, level of study or specialism, come together to immerse themselves in the industry they are training for.
Project 1
Build a customer database for a studio and analyse its business potential.
Project 2
Design an interactive dashboard for an e-commerce site visualising sales performance.
Masterclass
Led by an industry professional
Project 3
Develop customer segmentation based on purchasing behaviour and recommend a targeted marketing strategy.
Project 4
Compare and analyse free-to-play game monetisation strategies and make a recommendation for a mobile game studio.
Project 5
Develop a churn prediction model and propose corrective actions based on the insights generated.
Workshops
Job search strategy and tools
Project 6
Build and optimise an omnichannel acquisition strategy for a studio or an esport team
Workshops
Soft skills
Our lecturers
Hugo Cros
Senior Manager Growth Media & Analytics / Team Vitality
Morgan Levistre
Lead of Data Analysis /
Gaming innovation Group
Dylan Semionoff-Bru
Senior Live Revenues
Analyst / Ubisoft
Julia Crusot
Expert consultant
in Data analysis & AI
Karine Haucoulas
Senior Industry Manager / Gaming Google France
Willy Garcia
Data Analyst Consultant - Business Intelligence Analyst / OPBI Santé
Why a double degree?
We have chosen to award our students a double degree after the 2 years of the MBA. At the end of your MBA, you obtain two qualifications:
Gaming campus
(RNCP38586)
TALIS CC
Recognition
(Bac+5)
All Gaming Campus programmes put student employability at the heart of the curriculum. During your MBA Data analysis & marketing intelligence you will have several opportunities to build your professional experience, notably through the long internships in the 1st and 2nd years.
Why choose internships to train for the video game industry?
« With the end-of-programme internship, our aim is also to facilitate students' entry into the workforce and recruitment by video game companies. To support our students in their search for an internship, we have built impactful partnerships with companies in the sector. »
– The Corporate Relations team
Objective: refine your career plans, develop your skills and build your network.
Objective: confirm your career plans through an extended immersion in the business world.
The corporate relations team
The teaching team and the employability department help you find your end-of-MBA internship: searching and applying.
Gaming Campus has built close relationships with more than 100 video game companies in France and abroad. Several events are held during the year that students can attend: Employability Week; Career Days; CV, cover letter and digital identity workshops; LinkedIn masterclass.
Your corporate relations contact: entreprises@questeducation.fr
Career integration: from first internship to first job...
Gaming Campus programmes help our students successfully enter the workforce, whether for an internship, a work-study contract or a first job.
The Tiny Digital Factory
Amplitude Studios
BVGroup
Career prospects and salaries
The MBA Data analysis & marketing intelligence opens the door to a particularly wide range of video game careers.
A few examples are given below; we invite you to read the career profiles to identify which job(s) interest you most:
Why are these jobs booming?
1. Free-to-play and live-service games: these models require a detailed understanding of user behaviour to optimise retention and microtransactions.
2. Greater personalisation: companies want to offer a unique user experience by analysing data to adapt to players' preferences.
3. The evolution of esport: competitions generate massive amounts of audience and performance data that can be used to maximise advertising and sponsorship revenue.
International experience
Video games are international by nature. To maximise the employability of our MBA/Mastère students, such as those on the MBA Data Analyst, it is essential to prepare them for jobs abroad.
Language practice: English is the official language of gaming, so you will have 2 years to become bilingual. You will also develop other language skills by choosing from Chinese, Korean, Japanese, Spanish or Portuguese.
An international immersion in London, a European tech hub home to leading data analytics companies. You will meet experts and companies such as Palantir, Tableau and specialist agencies, and study how data is applied to marketing.
3 campuses: Paris, Lyon and Bordeaux
+ Gaming Campus Online, our digital platform Gaming Campus Paris
Gaming Campus Lyon
Gaming Campus Bordeaux
and high-end equipment to study in the best conditions.
Online school
Gaming Campus Online
Admissions
We place great importance on the diversity of our cohorts. That is why we have chosen an application process based on a file (not a competitive exam). Each application (submitted online on our website) is reviewed by the admissions team and then the teaching team. For admission, we take into account your career plans, your academic background and our prerequisites. The admission procedure is quick and smooth, without going through Parcoursup. From the submission of your application, allow 15 days to be accepted, placed on a waiting list or refused.
Hold a Bac+3, either by completing the G. Business Bachelor in Management & Business, video game and esports option, or another degree focused on video games, communication, design, marketing, engineering or business.
Hold a Bac+4 in one of the fields related to the MBA, namely video games, web and multimedia, business, marketing or communication.
Funding
Tuition fees are €11,250 incl. VAT* per year for the MBA years for the 2027–2028 intake.
(*) Price for payment in a single instalment. Payment in several instalments possible under certain conditions. Payment can be made in 1, 3 or 10 instalments. Stopping your studies due to force majeure (serious and disabling illness, accident, death of a relative) ends the direct debits.
Compare with other programmes, work-study and payment in 3 or 10 instalments: the price of our MBAs and other Gaming Campus programmes.
| Pre-registration | €650 incl. VAT |
| MBA single payment | €10,600 incl. VAT |
| Payment in 3 instalments | €10,850 incl. VAT |
| Payment in 10 instalments | €10,950 incl. VAT |
F.A.Q
The programme trains experts in data analysis applied to marketing to meet the strategic challenges of companies in the video game industry. Students learn to harness data to optimise marketing performance, improve customer segmentation and use artificial intelligence for decision-making.
- Mastery of data analysis tools and methods: SQL, Python, Power BI, Tableau.
- Use of machine learning and artificial intelligence techniques applied to marketing.
- Management and analysis of user behaviour, customer segmentation and CRM.
- Design and optimisation of data-driven marketing campaigns.
- Understanding of the economic and regulatory issues of data-driven business models.
- A Bac+3 degree with 180 ECTS credits or a level 6 title.
- Training or experience in marketing, data or a related field.
- Minimum B2 level in English (TOEIC score of at least 850).
- An interest in data analysis and the gaming/esports industry.
- Marketing Data Analyst
- Business Intelligence Analyst
- Growth Marketing Manager
- Data Strategist
- CRM Analyst
- Economic Game Designer
- Chief Data Officer
- Data-driven marketing consultant
- Location: Paris campus.
- Format: Full-time initial training, taught in French and English.
- Average class size: 25 to 30 students per class.
- Intake: September 2027.
Applications are made online, followed by a review of your application and a motivation interview.
Salaries after this MBA vary depending on the position and the company, but here is an estimate of average starting salaries:
- Marketing Data Analyst: €38,000 - €45,000 gross/year
- Business Intelligence Analyst: €40,000 - €50,000 gross/year
- Growth Marketing Manager: €42,000 - €55,000 gross/year
- CRM Analyst: €38,000 - €48,000 gross/year
- Data-driven marketing consultant: €40,000 - €52,000 gross/year
These salaries can rise quickly with experience and the technical skills acquired.
Apply for the programme
Simple application, quick response:
September 2027 intake: Applications open
We have chosen an application process with no competitive exam and without going through ParcourSup or Mon Master. This allows us to review each application individually and maximise equal opportunities and each candidate's potential. It also lets us give the academic background the same weight as the career plan. Finally, with a short admissions process based on dialogue, we hope to reduce students' stress when looking for a programme.
Apply now
For any problem sending this form, write to contact@gamingcampus.fr