“The aim of these 2 years of study is to develop the skills to become a marketing, communication and events specialist, so you can build a career in any company in the video game and esports sector. You will turn your passion into your profession.
Over two years, you will have deepened your skills, boosted your employability through two years of work-study in the video game industry and be ready to lead a team quickly.
Earning the MBA Marketing, Communication & Event Management, with its high level of teaching delivered by video game professionals, will open up new horizons in France and abroad.
Your studies will be supervised by an experienced and attentive teaching team.”
Karen Lo Pinto
National Academic Director, G. Business
| Double degree: | RNCP title Level 7 (EU) Marketing Strategy Manager (RNCP38586), NSF code 312, registered on 09-02-2024 + MBA Marketing, Communication & Event Management |
| Certifying body: | TALIS CC |
| Accredited training body: | G Business |
| Skills blocks validated by the certification: | Developing the company’s marketing strategy / Designing a marketing action plan / Managing the omnichannel marketing strategy / Managing a marketing team. The certification can be obtained by accumulating skills blocks. Each block is a coherent, self-contained set that can be acquired independently of the others. |
| Pathways / Equivalences: | see RNCP38586 listing |
| VAE (accreditation of prior experience) accessibility: | see HERE |
| Prerequisites: | Level 6 (EU) / 180 ECTS, ideally but not exclusively in a business, marketing, communication or management field, or equivalent professional experience validated through a VAPP application. |
| Tuition fees: | See the “Funding” section. |
| Total programme length: | 2 years (Year 1 = 455 hours; Year 2 = 467 hours) |
| Assessment: | Continuous assessment: project grading + end-of-semester exams + assessment to obtain the title |
| Major assignments: |
– professional dissertation
– personal career project
– marketing pitch
– annual case study
|
| Campus: | Lyon, Paris, Bordeaux and Online (Online: 75% of the programme remote / specific projects and exams at the nearest campus) |
| Work-study: | Each year, 3 weeks in a company / 1 week at school |
| Average class size: | 20 students |
| Pass rate: | 89.3% (class of 25) |
| Satisfaction rate: | 90,21% |
| Employment rate at 6 months (class of 2025): | 100% |
| Contract termination rate: | 13% |
| Dropout rate during the programme (2024-2025): | <5% |
| Next intake: | September 2027 |
| Disability: | Click here to find out about our arrangements for welcoming and supporting people with disabilities |
By the end of the programme, you will be able to:
• Develop a multichannel video game strategy by making a reasoned choice of the most appropriate and high-performing channels.
• Organise and structure activity in line with the strategy, the objectives set and the allocated budget, anticipating and minimising risks.
• Analyse and anticipate developments in the video game and entertainment sector through market monitoring in order to identify business opportunities.
• Identify, track and analyse KPIs suited to the video game sector to assess the performance of communication plans and the return on investment of community-focused actions.
By the end of the programme, you will be able to:
• Design and deliver creative communication plans to acquire, engage and unite players across in-game and out-of-game communication channels.
• Create innovative content to support game launch communication plans.
• Host and moderate conversations with players to increase their engagement and grow the player community.
• Prepare game launches and support titles already live: update and optimise promotional materials, manage press relations, localise and adapt communication tools through agencies and service providers.
By the end of the programme, you will be able to:
• Use events to serve the objectives of the marketing plan.
• Adapt events to the needs of the communication plan.
• Budget a gaming event according to ROI objectives.
• Organise and manage the logistics of a physical or digital gaming event.
• Around fifteen projects a year, individually or in groups.
• 90% of your lecturers are working professionals.
• Lessons are sent ahead of the project, then your lecturer becomes your coach.
• Work-study in MBA 1 and 2.
• Meetings with professionals and masterclasses all year round.
• Company and studio visits.
• Develop your soft skills.
• Become a confident speaker and improve your leadership.
• Fluent, professional English by the end of the MBA, taught in small groups.
• Take part in one of the Learning trips: Canada, Japan, Korea (optional)
• You can also learn Chinese, Korean, Japanese, Spanish or Italian.
• Enjoy our campuses' high-end equipment: OMEN computer rooms, esports arenas, streaming studios, VR room, streaming room…
• Join student associations dedicated to video games and esports.
• Courses available online on a dedicated, unique platform (Online Gaming Campus).
• Option to study remotely depending on the needs of the company where you are doing your work-study.
REQUEST A BROCHURE
178 pages to discover G. Business, the MBA Marketing, Communication & Event Management and the 18 other Gaming Campus programmes. Plenty of exclusive content to better understand our schools' positioning and why Gaming Campus is unique
You are in charge of launching Battlefield 6 in a Covid context. What marketing strategy do you put in place (digital, stunt marketing, streaming, influencer and esport ambassador strategy, …)? Your only objective is to drive traffic to the e-store for the release, and therefore sales of the video game.
Skills acquired:
• Marketing plan
• Setting up and tracking KPIs
36 hours to get to grips with group creativity in support of the innovative design of a company launch.
Skills acquired:
• How to boost your creativity
• Know and apply the 3 main creativity methods
• Know how to frame a creativity question
A new DLC (downloadable content) is about to be released for a Ubisoft AAA game. You need to promote it to the game's gaming community from the announcement onwards and work with video game journalists through pre-launch and launch to post-launch.
Skills acquired:
• Communication plan
• Choice of communication channels
• Creation of communication content
Think you know streamers? Truly understanding this new communication channel also means knowing the components of this new profession. You step into the shoes of a streamer, from defining your editorial line to setting up your stream and tracking your community’s engagement.
Skills acquired:
• Streaming techniques
• The streamer ecosystem
Events were turned upside down by Covid, all the more so in the video game industry. You are in charge of creating an innovative online gaming event, while sticking to a budget and setting your objectives.
Skills acquired:
• Event brainstorming
• Building the budget for an online event
• Monitoring gaming events
Become a video game creator for the duration of a project. Design a game concept from A to Z. You will gain a better understanding of one of the key stages in creating a video game.
Skills acquired:
• Know the jobs involved in producing a game
• Game design basics
• Know how to write a game concept
In this module, students become familiar with project management and the Agile method. They also learn to use Jira and Confluence.
Skills acquired:
• Fundamentals of the Agile method in project management
• Introduction to the Scrum framework
• Key features of Jira and Confluence
Explore revenue opportunities for businesses in esports and video games (teams or championships/leagues) and understand why generating revenue matters for these organisations.
Skills acquired:
• Identify and analyse different commercial strategies
• Find innovative strategies to generate revenue
• Create a commercial strategy for an esports organisation or a championship / league
Discovering and adopting the Manager-Coach approach through a project to produce an educational video clip.
Skills acquired:
• Integrate the Manager-Coach dimension into your management practices
• Make optimal use of methods and tools for negotiating objectives and measuring performance, at individual and team level
• Identify and harness each team member’s talents to support both individual performance and collective success.
• Assess the consequences of a decision and the risk of resistance to change
Learn how to respond to a situation involving a human and societal issue. Find ways to anticipate this type of event and manage the problem without jeopardising the event.
Skills acquired:
• Spot the warning signs of an impending crisis
• Know the levers for anticipating a crisis and prepare your communication with crisis management in mind
• Identify and manage a crisis
• Sustain influence and control your e-reputation (monitoring and assessing your image)
Adidas and Vitality call on your agency to design and organise an evening showcasing the partnership and the products, promote it across the various communication channels, and handle any audiovisual productions.
Skills acquired:
• Estimate the costs of a project and create a detailed quote
• Produce a complete reverse schedule
• Create a brief on various production topics
• Produce detailed reporting to highlight the project’s success
Think through and solve the UX – UI pain points of a video game and work on player engagement and motivation.
Skills acquired:
• Get familiar with the neuroscience-based UX approach
• Detect the UX and UI hotspots of a video game
• Think through and find the right UX tests
by MBA students
Over two years, as a common-thread project, you create your own video game. You work with MBA and MSc students from G. Art and G. Tech.
A great team adventure in which you will have time to imagine, create, develop and market your own video game!
24 months of collaboration, successes and failures that will let you master the creation of a video game from A to Z, in your own field of expertise and in the other disciplines too.
At the end of your project, you will present your game to industry professionals invited by Gaming Campus. The best video games will have the opportunity to be showcased at video game trade shows.
A-Live Event = €77,214 raised for the Analgésia Institute!
G. Business Bachelor and MBA students, supervised by expert industry lecturers and volunteers from Loisirs Numériques, organised a charity streaming event from A to Z.
• concept
• brand and positioning
• streamer recruitment
• pre-event communication
• event logistics
• communication during the event
• merchandising
For 52 hours, dozens of streamers took turns at the Gaming Campus in Lyon to host the streams and raise donations.
An exceptional experience, both for acquiring new skills in real-world conditions and for the pride of raising funds for a charity.
Relive their adventure on the event’s Twitter account.
« This project helped me understand the overall organisation of a charity event. »
Robin L. – G. Business 3 student
Immersion by Gaming Campus is a key moment in our schools' approach to teaching.
For 2 weeks, all our students, whatever their programme, level of study or specialisation, come together to immerse themselves in the industry they are training for.
MATHILDE YAGOUBI
Managing Director - Game Only
VIVIEN CAUHÉPÉ
Senior Live and Monetization Manager - Ubisoft
ZACK NANI
Content creator
PIERRE LAMOURE
Senior Communication Specialist - Electronic Arts
JULIE JEANNIOT
Brand Manager - Riot Games
FABIEN DEVIDE
Founder - Team Vitality
Several times a year, video game companies hold talks on our campuses. Students from our schools are invited to attend.
Professionals share their expertise on specific topics: presentation of a new technology, CV workshop, …
Companies come to meet you and present their business, their DNA and their job openings.
• Video game value chain
• New models of value creation and distribution
• Marketing strategy and communication plan
• Online business models
• Video game and esport strategy and financial analysis
• Benchmarking and competitive intelligence tools
• Editorial strategies and online content production
• Mobile marketing and geolocation
• Loyalty strategy, data and CRM
• Traffic management, digital communication and web analytics
• Cross-channel strategy
• Value enhancement and monetisation
• Big data and data management models
• Trade and e-trade marketing
• Personal development
• Interpersonal skills for teamwork
Work in foreign languages and understand multicultural challenges in business through the « international pathway », or become an entrepreneur and get support in setting up your company through the « entrepreneur pathway ».
Why a double degree?
Gaming campus
(RNCP38586)
Aim: confirm your choice of MBA and carry out long-term assignments in a company.
Duration: 1 year
Tipeee
Community manager
Webedia
Community manager MGG
Wanadev
Sales and marketing
assistant
Aim: consolidate your company experience and prepare for a permanent (CDI) position.
Duration: 1 year
Ubisoft
Assistant Brand
Manager
Addict Mobile
Mobile marketing
project manager
Team Vitality
Assistant e-commerce
& merchandising
manager
The teaching team and the employability department help you find your MBA/MSc work-study contracts: searching and applying. Gaming Campus has built close relationships with more than 200 video game companies in France and abroad. Several events are held during the year that MBA/MSc students can take part in: Video Game and Esports Employability Week; Career Days; CV, cover letter and online identity workshops; masterclasses.
Apprenticeship, a promise for the future!
As an apprenticeship training centre (CFA) since September 2021, we support you throughout your apprenticeship, helping you build your professional network and providing structured follow-up from a teaching and administrative team.
Through apprenticeship, we offer access to a unique range of technical and innovative careers, with programmes that alternate between theoretical teaching and hands-on work in a company.
Your corporate relations contact: contact@gamingcampus.fr
The video game industry is international by nature. To maximise the employability of our MBA students, it is essential to prepare them for positions abroad.
Language practice: English is the official language of gaming, so you will have three years to train to become bilingual. You will also develop other language skills by choosing from Chinese, Korean, Japanese, Spanish or Portuguese.
Learning trip: our curriculum is open to the world. During your two years of MBA, you will have the opportunity to go on trips to Canada, Japan and South Korea.
We encourage students to get involved in one of the campus associations or even to take the initiative to create one. This commitment has a double benefit: personal enrichment and contributing towards obtaining the diploma.
An esport association, it gives those who want to get involved in esport the chance to do so, whether as a player, by organising events or by handling the organisation's communication.
A pop culture and geek web TV with a strong interest in video games; its members broadcast content via their Twitch channel.
Dedicated to student life on campus, the Students' Union helps develop projects such as organising the Winter Gaming Cup, the 100% online induction weekend and creating a clothing line in Gaming Campus colours.
An association whose members play board games.
The junior enterprise run by students of the Gaming Campus schools.
This programme is available in Paris, Lyon, Bordeaux, Online or on our Online Campus (from home). Our campuses are designed as true gaming worlds where everything has been built to encourage learning and performance: 6,500 m2 in total, 30+ work and living spaces (computer rooms, VR Room, artists’ studio, sports arena, shaker, immersion rooms, language rooms…
Gaming Campus Lyon is located in the lively Part-Dieu district, in the heart of the city. Right next to Lyon Part-Dieu station and served by numerous metro, tram and bus lines, our campus enjoys a strategic, well-connected location. This central, vibrant setting offers quick access to services and amenities, while remaining close to Lyon's major university and business hubs. See the campus.
Gaming Campus Paris is located in La Défense. Close to businesses, students at our schools enjoy exceptional conditions and brand-new premises. It is easy to reach, right next to RER A, Metro line 1 and tram line 2. See the campus.
Bordeaux has a unique appeal and remarkable energy, especially for higher-education students. Gaming Campus has therefore set up on the Quai des Chartrons (at Hangar 16), right in the heart of Bordeaux, making it easy to reach via the many public transport options (tram, bus, river shuttle and bikes). See the campus.
Students on this programme have access to Gaming Campus Online, an online learning platform. Custom-built, this online campus also helps students get to grips with new ways of working, especially remote working. The platform is used to complement the programme. The remote version of the programme includes compulsory in-person sessions (see our programmes).
Attend live classes and masterclasses, enjoy replays available 7 days a week, interact live with lecturers and other students…
- Study from home (no accommodation or travel constraints)
- Join your class made up of on-campus and remote students (identical programme)
Attend live classes and masterclasses, enjoy replays available 7 days a week, interact live with lecturers and other students.
G. Business 2 student, vocational Bac in digital electronic systems
G. Business 1 student, Bac S
G. Business 5 student, DUT in marketing techniques
G. Business 5 student, Licence in entertainment / animation
G. Business 3 student, Bac S
G. Business 2 student, Bac S with honours (Assez Bien)
G. Business 1 student, Bac S with high honours (Bien)
G. Business 3 student, Bac STI2D with honours (Assez Bien)
is a communications and marketing assistant at the video game studio Piece of Cake studios
is a junior sales and e-commerce coordinator at
THQ Nordic in Vienna, Austria
joined Ubisoft as a project coordinator.
The MBA Marketing, Communication & Event Management, like all Gaming Campus programmes, is recognised by institutions and companies.
Admissions
Hold a Bac+3, either by completing the G. Business Bachelor Management & Business, video game and esport option, the Bachelor Esport or another degree focused on video games, communication, design, marketing, engineering or business.
Have completed a Bac+4 in one of the fields related to the MBA, namely video games, web and multimedia, business, marketing or communication.
Funding
Tuition fees are €10,400 incl. VAT* per year for the MBA years for the 2027 – 2028 intake. However, on a work-study basis, the programme is funded by apprenticeship funding bodies and you will also be paid.
(*) Price for payment in a single instalment. Payment in several instalments possible under certain conditions. Payment can be made in 1, 3 or 10 instalments. Stopping your studies due to force majeure (serious and disabling illness, accident, death of a relative) ends the direct debits.
Compare with other programmes, work-study and payment in 3 or 10 instalments: 2027-2028 fees for Gaming Campus schools.
| Pre-registration | €650 incl. VAT |
| MBA single payment | €9,750 incl. VAT |
| Payment in 3 instalments | €10,000 incl. VAT |
| Payment in 10 instalments | €10,100 incl. VAT |
Financial aid
Work-study in a company: from the 4th year, work-study is offered in three forms:
– students are enrolled in initial training with student status (FISE), alternating between school and company under an internship agreement
– You can switch to initial training with apprentice status (FISA) as soon as you sign an apprenticeship contract, as we have been an apprentice training centre (CFA) since September 2021.
– We also offer the professionalisation contract.
The teaching team and our employability manager help you find a work-study placement and negotiate your pay.
Student loan on preferential terms: the LCL is G. Business's main banking partner. You can obtain special loan conditions for your MBA and a preferential relationship. Do not hesitate to contact us for more information.
State-guaranteed student loan: since June 2020, the French State can act as guarantor for your loan to make it easier to obtain. Visit the Etudiant.gouv.fr website to find out more.
Campus jobs: Small jobs helping to develop the campus are sometimes available. The teaching team also gathers and shares part-time jobs near the campus.
Local council support: Check with your town of residence, or your parents', to see whether you are eligible for the Student Minimum Income (RME). Not all towns offer the RME. It is awarded by the CCAS (municipal social action centre).
Departmental support: For grant-holding students, departmental councils offer annual grants or interest-free loans.
Fondation de France support: 120 foundations award grants and interest-free loans. We encourage you to contact the Fondation de France to find out more.
Finding accommodation: We help you find accommodation through our network of housing partners. We have built close relationships with student residences near the campus.
MBA Marketing, Communication & Event Management Open Days
Ask your questions about the MBA Marketing, Communication & Event Management
Discover G. Business, Gaming Campus and our 4 schools live during an Open Day, from home or in person on our premises. We will cover the MBA Marketing, Communication & Event Management in particular, and you can ask our teaching team all your questions. Open Days are the most effective way to form an opinion of our programmes. If you have decided to apply to one of our programmes, they are also useful for preparing your application as well as possible and maximising your chances.
DETAILED PROGRAMME:
– Tour of our campuses and living spaces (coworking spaces, computer labs…)
– Presentation of each school and its video game degrees (work-study available)
– Testimonials from our students and industry professionals
– Live Q&A with our Managing Director Valérie Dmitrovic, your programme managers and our students
– How to join Gaming Campus (outside Parcoursup)?
REVIEWS:
Rayane C. ⭐⭐⭐⭐⭐
The live session was visually appealing and smooth. It was very informative and answered several of my questions.
Emma G. ⭐⭐⭐⭐⭐
I liked it because we got to see several interviews with students and got answers to our questions. Thank you..
Thierry Z. ⭐⭐⭐⭐⭐
Very useful, the moderators are very active and answer every question.
If you would like more information about our programme, work-study, our teaching approach or our campuses, our teaching team is at your disposal. This will help you refine your study plans.
Apply for the programme
Simple application, quick response:
September 2027 intake: Applications open
We have chosen an application process with no competitive exam and without going through ParcourSup or Mon Master. This allows us to review each application individually and maximise equal opportunities and each candidate's potential. It also lets us give the academic background the same weight as the career plan. Finally, with a short admissions process based on dialogue, we hope to reduce students' stress when looking for a programme.
Apply now
For any problem sending this form, write to contact@gamingcampus.fr