“By the end of the Bachelor Business Management – Gaming, Entertainment, Medias, you will master all the business fundamentals (marketing, sales, management, communication, digital) linked to new technologies. Your skills can be applied to any sector undergoing digital transformation.
You will also have acquired a solid gaming culture and carried out projects around video games. Beyond the technical and expert skills of this sector, learn to work in a team, develop your autonomy and organise your work through our active project-based learning.
Your studies will be supervised by an experienced and attentive teaching team. ”
Karen Lo Pinto
Director, G. Business
| Qualification awarded: | School diploma Bachelor Business Management – Gaming, Entertainment, Medias (Bac+3) |
| Bridges / Further study: | See further study options within our programmes |
| Post-baccalaureate admission: | General or technological baccalaureate |
| Direct entry (later years): | Bac+1 or Bac+2 completed |
| Tuition fees: | See the “Funding” section. |
| Total programme length: | 3 years (for post-baccalaureate admission, 520 hrs / year) |
| Assessment: | Continuous assessment: project grading + end-of-semester exams + assessment for the title + ECTS credits (180) |
| Campus: | Paris, Lyon and Bordeaux |
| Average class size: | 25 students |
| Pass rate: | N/A |
| Satisfaction rate: | 87,82% |
| Employment rate at 6 months (class of 2025): | N/A |
| Reported further-study rate (via 6-month surveys): | 85% |
| Dropout rate during the programme (2024-2025): | <5% |
| Internships: | 1 internship every year |
| Next intake: | September 2027 |
| Disability: | Click here to find out about our arrangements for welcoming and supporting people with disabilities |
• Video games and esport: history of video games, esport market studies, communication plan for a video game launch, video game financing, community management for esport, introduction to video game programming…
• New technologies: online audience acquisition, learning graphics software (Adobe Suite) and software development (HTML, PHP, MySQL…), …
• Around fifteen projects a year, individually or in groups
• 90% of your lecturers are working industry professionals
• Course material sent ahead of each project, then your lecturer becomes your coach
• Internships every year
• Meetings with professionals and masterclasses all year round
• Develop your soft skills
• Become a confident speaker and improve your leadership
• Bilingual in English by the end of the bachelor, with small-group learning
• You can also learn Chinese, Korean, Japanese, Spanish or Italian
• Enjoy our campuses' high-end equipment: OMEN computer rooms, esports arenas, streaming studios, VR room, streaming room…
• Get involved in video game and esports student associations
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178 pages to discover G. Business, the MBA Video Game Marketing, Communication and Event Management and the 18 other Gaming Campus programmes. Plenty of exclusive content to better understand our schools' positioning and why Gaming Campus is unique
Working in groups, students carried out a field study to understand and anticipate the needs of the web TV market.
Skills acquired:
• Conduct a market study and analyse the results.
How do you defend an innovative project? How do you tackle a socio-technical problem? In this module, the project involved building a teaching tool in the form of a MOOC.
Skills acquired:
• Understand the contributions of the sociology of innovation
• Pass on acquired knowledge
• Create a teaching and educational resource.
In pairs, students directed, filmed and edited a video portrait or an illustrated interview.
Skills acquired:
• Master the principles of the video interview and the Premiere Pro editing software.
Learning to take a position on a subject and argue it against critics: during this module, each student devised a speech on a controversy related to esport.
Skills acquired:
• Know the history and understand the challenges of esport and its careers
• Be able to discuss the societal issues of esport using examples
• Learn to master verbal and non-verbal communication
• Build a reasoned speech and learn to convince your audience
Exploring the sources of digital imagery in fantasy, painting, illustration, television, comics, etc. In groups, G. Business students created « mood boards » presenting the worlds of a Triple A game with a dark, tormented setting; an indie game; and a colourful, mainstream « casual » game.
Skills acquired:
• Be able to identify cultural sources and understand how to express the creative worlds of video games.
Through this module, students developed their visual communication skills. Working in groups, they created various graphic assets.
Skills acquired:
• Create visual resources (images, logos, layouts) using DTP (desktop publishing) software such as Photoshop, Illustrator or InDesign.
Put yourself in the shoes of a community manager in the video game industry: you need to develop a community strategy. What is the role of the Community Manager? How do they contribute to a video game's communication?
Skills acquired:
• Understand the role of a community manager
• Work on a video game's social media strategy
• Learn to measure its impact
• Learn the basics of press relations and influencers
How do you go from an entrepreneurial idea to its feasibility, and from setting up a company to developing a viable business?
Skills acquired:
• Master basic accounting concepts
• Acquire some knowledge of tax and law
Commissioned by a company to support its digital strategy on social media, our students worked as “consulting agencies” to propose a strategy by identifying the acquisition channels to prioritise.
Skills acquired:
• Audit a website and recommend the actions needed to boost the client's online revenue
• Run a Facebook Ads campaign from A to Z
• Work on a website's organic and paid search (traffic management)
Working as a « web agency », students respond to a request to create an e-commerce site. They handle the UX/UI work, taking security and performance into account. At the end of the module, they present their strategy to the client company's various stakeholders (SEO / Infrastructure / Country Manager / Marketing…).
Skills acquired:
• Understand e-commerce fundamentals: customer journey / site structure / e-commerce mechanics / search engine
• Understand and apply the basics of UI/UX
• Get to grips with cybersecurity concepts
Creating an infographic on the history of video games using graphic design software.
Skills acquired:
• Define and express an art direction based on the chosen theme and justify the art direction choices accordingly
• Create visual elements consistent with the art direction
• Use software (Photoshop and Illustrator) to create these elements
Supervised by our partners Wanadev and Dreamaway, students develop their knowledge of virtual reality design and its challenges.
Skills acquired:
• With the growth of virtual reality, get to know it better and understand its challenges.
Putting themselves in the shoes of a video game project manager and imagining a video game adapted from Saint-Exupéry's The Little Prince, students had to carry out an analysis and provide a report (written or video) on the elements subject to copyright, and indicate under what conditions they could be used to make a video game.
Skills acquired:
• Understand and grasp the concepts of copyright and intellectual, literary and artistic property law.
Imagine an innovative game concept and be able to convince a client of the quality and relevance of your game concept.
Skills acquired:
• Imagine a game concept
• Write a structured and convincing game concept as a creative team
• Pitch a game concept
Your consulting firm has been contacted by a French video game company that is currently undergoing an in-depth change management process within its organisation, involving the acquisition of a company abroad. Can you orchestrate this change and lead your teams?
Skills acquired:
• Fundamentals of the manager's role
• Set individual and collective objectives
• Adopt methods, practices and behaviours that foster team cohesion and employee motivation
In this « full English » module, you speak at a press conference as a director, manager or communications manager of an esport organisation.
Skills acquired:
• This project, led by an English journalist, enabled students to understand the basics of media training and learn the techniques for a successful on-camera interview in English.
You are commissioned to help a company break into esport and become the go-to brand for its audience. Students team up as a consulting agency specialising in esport and gaming.
Skills acquired:
• Propose a structured plan tailored to the needs of a company “unfamiliar” with the world of esport
Among the thousands of esport organisation websites, how do you stand out and rank in the top positions on search engines?
Skills acquired:
• Students learnt how to carry out an SEO audit and recommend the actions needed to boost a website's traffic.
During their careers, our students may need to write one or more functional specifications for developers, whether for a website, an e-commerce site, an AI development project, a mobile app, a game or an ERP-type application.
Skills acquired:
• Writing functional specifications to increase the efficiency and productivity of development teams when creating a project.
by Bachelor students
A-Live Event = €77,214 raised for the Institut Analgésia!
G. Business Bachelor students, supervised by expert industry lecturers and volunteers from Loisirs Numériques, organised a charity streaming event from A to Z.
• concept
• brand and positioning
• recruiting streamers
• pre-event communication
• event logistics
• communication during the event
• merchandising
For 52 hours, dozens of streamers took turns at Gaming Campus Lyon to host streams and raise donations.
An exceptional experience, both for gaining new skills in real-life conditions and for the pride of raising funds for a charity.
Relive their adventure on the event's Twitter account.
“This project helped me understand the overall organisation of a charity event.”
Robin L. – G. Business 3 student
Study abroad with Gaming Campus
Enjoy a unique academic and cultural experience abroad
At Gaming Campus, we believe that an international outlook is a real asset for future professionals in video games and immersive experiences. Thanks to our partnerships with higher education institutions abroad, our students have the opportunity to complete part of their studies internationally while continuing their training in their field of specialisation. These mobility programmes allow students to discover new teaching methods, broaden their skills, build an international network and enjoy a unique human and cultural experience.
Discover our 3 partner destinations in Canada and South Korea*
An international experience that makes the difference
Going abroad with Gaming Campus means:
- Broadening your skills through new learning methods.
- Boosting your employability with experience valued by recruiters.
- Building your network with students and professionals abroad.
- Gaining independence in a new cultural environment.
- Exploring other ecosystems in video games and digital technology.
*International mobility programmes are offered to Gaming Campus students, subject to application and within the limit of available places.
Selection procedures, timetables and conditions of participation are communicated to students by the International Relations department.
Destinations, periods and mobility arrangements may change depending on agreements with our partner institutions.
Immersion by Gaming Campus is a key moment in our schools' approach to teaching.
For 2 weeks, all our students, whatever their programme, level of study or specialisation, come together to immerse themselves in the industry they are training for.
MATHILDE YAGOUBI
Managing Director - Game Only
VIVIEN CAUHÉPÉ
Senior Live and Monetization Manager - Ubisoft
ZACK NANI
Content creator
PIERRE LAMOURE
Senior Communication Specialist - Electronic Arts
JULIE JEANNIOT
Brand Manager - Riot Games
FABIEN DEVIDE
Founder - Team Vitality
Several times a year, video game companies hold talks on our campuses. Students from our schools are invited to attend.
Professionals share their expertise on specific topics: presentation of a new technology, CV workshop, …
Companies come to meet you and present their business, their DNA and their job openings.
• Marketing and market research
• Digital marketing
• Strategic marketing
• Communication strategy and
digital communication
• The art of selling and negotiating
• Financial management and analysis
• Business plan
• Company, employment and contract law
• English, second and third foreign languages
• Presentation and graphic design tools,
video editing training, project management,
streaming
• Creating an e-business website
• Computer languages: HTML, CSS, MySQL,
PHP…
• Personal development
• Interpersonal skills for working
in a team
• Gaming culture (history, sociology, philosophy
of video games, esport culture, etc.)
• Culture of cinema, photography, comics,
game design
Objective: discovering the company
Length: two months
Skeel
Communications Assistant
Ubisoft Annecy
Marketing Research
Assistant
Team Vitality
Digital Marketing
Assistant
LDLC
Sales Associate
Objective: choose your internship according to your career plans
Length: two or three months
PCS project conquerors
Project Officer
Rebound Capital Games
Marketing Assistant
Skult.GG
Marketing Project Manager
Webedia
Talent Manager
Objective: further confirm your career plans, gain international experience, start your own business
Duration: three months
Big Company
Digital Project Manager
Webedia
Assistant Editor
Warthox
Esport Manager
La Source Esport
Marketing Officer
The teaching team and the employability manager help you find your esport bachelor internships: searching and applying. Gaming Campus has built close relationships with more than 200 video game companies in France and abroad. Several events are organised during the year in which Bachelor students can take part: Video Game and Esport Employability Week; CV, cover letter and digital identity workshops; masterclasses.
Your corporate relations contact: contact@gamingcampus.fr
Video games are international by nature. To maximise the employability of our Bachelor students, it is therefore essential to prepare them for roles abroad.
Language practice: English is the official language of gaming, so you will have three years to train to become bilingual. You will also develop other language skills by choosing from Chinese, Korean, Japanese, Spanish or Portuguese.
Learning trip: our curriculum is open to the world. During your three years of Bachelor, you will have the opportunity to travel to Canada, Japan and South Korea.
We encourage students to get involved in one of the campus associations or even to take the initiative to create one. This commitment has a double benefit: personal enrichment and contributing towards obtaining the diploma.
An esport association, it gives those who want to get involved in esport the chance to do so, whether as a player, by organising events or by handling the organisation's communication.
A pop culture and geek web TV with a strong interest in video games; its members broadcast content via their Twitch channel.
Dedicated to student life on campus, the Students' Union helps develop projects such as organising the Winter Gaming Cup, the 100% online induction weekend and creating a clothing line in Gaming Campus colours.
An association whose members play board games.
The junior enterprise run by students of the Gaming Campus schools.
This programme is available in Paris, Lyon and Bordeaux. Our campuses are designed as true gaming worlds where everything has been built to encourage learning and performance: 6,500 m2 in total, 30+ work and living spaces (computer labs, VR room, artists' studio, esports arena, shaker, immersion rooms, language rooms…
Gaming Campus Lyon is located in the lively Part-Dieu district, in the heart of the city. Right next to Lyon Part-Dieu station and served by numerous metro, tram and bus lines, our campus enjoys a strategic, well-connected location. This central, vibrant setting offers quick access to services and amenities, while remaining close to Lyon's major university and business hubs. See the campus.
Gaming Campus Paris is located in La Défense. Close to businesses, students at our schools enjoy exceptional conditions and brand-new premises. It is easy to reach, right next to RER A, Metro line 1 and tram line 2. See the campus.
Bordeaux has a unique appeal and remarkable energy, especially for higher-education students. Gaming Campus has therefore set up on the Quai des Chartrons (at Hangar 16), right in the heart of Bordeaux, making it easy to reach via the many public transport options (tram, bus, river shuttle and bikes). See the campus.
Student reviews
It’s now been almost two years since I joined Gaming Campus after a technological baccalaureate in the south of France.
I joined the campus for the G. BS (Gaming Business School) track, a management and marketing school in the world I’m passionate about: video games.
You really have to set aside your preconceptions. The school offers a high-quality working environment for the business track as well as for art or even IT.
A community spirit you can feel in the school’s student associations! An active student union to liven up student life and a management team that listens to students.
We use project-based learning, which makes us the authors of our own education. We put our creativity to work and draw on our experiences to produce a final result that reflects who we are and that we are happy to present to the professionals who come to teach us.
Not even a month since the start of term at Gaming Campus and already so many experiences as president of the student union.
A unique experience: at last a campus that takes the jobs of tomorrow (which are already the jobs of today) seriously! Unique support and follow-up right to the end! I recommend this school without hesitation; if I had to do it again, I wouldn’t think twice
G. Business 2 student, vocational Bac in digital electronic systems
G. Business 1 student, Bac S
G. Business 5 student, DUT in marketing techniques
G. Business 5 student, Licence in entertainment / animation
G. Business 3 student, Bac S
G. Business 2 student, Bac S with honours (Assez Bien)
G. Business 1 student, Bac S with high honours (Bien)
G. Business 3 student, Bac STI2D with honours (Assez Bien)
is a communications and marketing assistant at the video game studio Piece of Cake studios
is a junior sales and e-commerce coordinator at
THQ Nordic in Vienna, Austria
joined Ubisoft as a project coordinator.
Admissions
Hold a general baccalaureate, ideally with the following specialisms: economic and social sciences; digital and computer sciences; LLCER – English. Or a technological baccalaureate in the STMG series.
You must have completed a Bac+1 (DUT, BTS, year of a Licence or higher education school), ideally in management, business, video games, communication or design. A completed Bac+2 is required to join the 3rd year of the Bachelor.
Funding
Tuition fees are €9,350 incl. VAT* per year in Lyon and Bordeaux, and €9,500 incl. VAT* in Paris, for the Bachelor years for the 2027–2028 intake. The MBA is a work-study programme, so tuition fees are covered by apprenticeship funding bodies.
(*) Price for payment in full. Payment in instalments is possible under certain conditions. If you pay your own tuition fees, payment is made in one go or can be spread over 3 direct debits. Payment in 10 instalments can be considered on request. Stopping your studies due to force majeure (serious and disabling illness, accident, bereavement) ends the direct debits.
Compare with other programmes, the 3 or 10-instalment payment schedule and work-study: 2027-2028 fees for all our schools.
| Pre-registration | €650 incl. VAT |
| Single payment Bachelor – Lyon and Bordeaux | €8,700 incl. VAT |
| Single payment Bachelor – Paris | €8,850 incl. VAT |
Financial aid
Company internships: in each year of the Bachelor you do an internship in a company. The internship is paid by the company. The teaching team helps you find an internship and negotiate your pay.
Student loan on preferential terms: the LCL is G. Business's main banking partner. You can obtain special loan conditions for your MBA and a preferential relationship. Do not hesitate to contact us for more information.
State-guaranteed student loan: since June 2020, the French State can act as guarantor for your loan to make it easier to obtain. Visit the Etudiant.gouv.fr website to find out more.
Campus jobs: Small jobs helping to develop the campus are sometimes available. The teaching team also gathers and shares part-time jobs near the campus.
Local council support: Check with your town of residence, or your parents', to see whether you are eligible for the Student Minimum Income (RME). Not all towns offer the RME. It is awarded by the CCAS (municipal social action centre).
Departmental support: For grant-holding students, departmental councils offer annual grants or interest-free loans.
Fondation de France support: 120 foundations award grants and interest-free loans. We encourage you to contact the Fondation de France to find out more.
Finding accommodation: We help you find accommodation through our network of housing partners. We have built close relationships with student residences near the campus.
Open Days: Bachelor Business Management – Gaming, Entertainment, Medias
Ask your questions about the Bachelor Business Management – Gaming, Entertainment, Medias
Discover G. Business, Gaming Campus and our 4 schools live during an Open Day, from home or in person on our premises. We will cover the Bachelor Business Management – Gaming, Entertainment, Medias in particular, and you can ask our teaching team all your questions. Open Days are the most effective way to form an opinion of our programmes. If you have decided to apply for one of our programmes, they are also useful for preparing your application as well as possible and maximising your chances.
DETAILED PROGRAMME:
– Tour of our campuses and living spaces (coworking spaces, computer labs…)
– Presentation of each school and its video game degrees (work-study available)
– Testimonials from our students and industry professionals
– Live Q&A with our Managing Director Valérie Dmitrovic, your programme managers and our students
– How to join Gaming Campus (outside Parcoursup)?
REVIEWS:
Rayane C. ⭐⭐⭐⭐⭐
The live session was visually appealing and smooth. It was very informative and answered several of my questions.
Emma G. ⭐⭐⭐⭐⭐
I liked it because we got to see several interviews with students and got answers to our questions. Thank you..
Thierry Z. ⭐⭐⭐⭐⭐
Very useful, the moderators are very active and answer every question.
If you would like more information about our programme, internships, our teaching approach or our campuses, our teaching team is at your disposal. This will help you refine your study plans more precisely.
Apply for the programme
Simple application, quick response:
September 2027 intake: Applications open
We have chosen an application process with no competitive exam and without going through ParcourSup or Mon Master. This allows us to review each application individually and maximise equal opportunities and each candidate's potential. It also lets us give the academic background the same weight as the career plan. Finally, with a short admissions process based on dialogue, we hope to reduce students' stress when looking for a programme.
Apply now
For any problem sending this form, write to contact@gamingcampus.fr