“This is a specialist, comprehensive programme covering all the emerging themes of esports. The aim of these 2 years of study is to develop skills for a dual business and management profile, suited to the challenges of esports careers, whether generating revenue or managing teams. With the exceptional involvement of G2 Esports’ management.
Work-study in the video game sector during both years of the MBA gives you hands-on, sought-after experience in what is still a very new sector.
You will therefore be able to join companies specialising in esports as well as non-endemic players interested in this new form of entertainment.
Your studies will be supervised by an experienced, attentive teaching team that closely follows developments in the esports sector to constantly adapt the teaching.”
Karen Lo Pinto
National Academic Director, G. Business
| Degree and title awarded: | RNCP title Level 7 (EU) Marketing Strategy Manager (RNCP38586), NSF code 312, registered on 09-02-2024 + MBA Esports business & marketing management |
| Certifying body: | TALIS CC |
| Accredited training body: | G. Business |
| Skills blocks validated by the certification: | Developing the company’s marketing strategy / Designing a marketing action plan / Managing the omnichannel marketing strategy / Managing a marketing team. The certification can be obtained by accumulating skills blocks. Each block is a coherent, self-contained set that can be acquired independently of the others. |
| Pathways / Equivalences: | see RNCP38586 listing |
| VAE (accreditation of prior experience) accessibility: | see HERE |
| Prerequisites: | Level 6 (EU) / 180 ECTS, ideally but not exclusively in a business, marketing, communication or management field, or equivalent professional experience validated through a VAPP application. |
| Tuition fees: | See the “Funding” section. |
| Total programme length: | 2 years (Year 1 = 455 hours; Year 2 = 467 hours) |
| Assessment: | Continuous assessment: project grading + end-of-semester exams + assessment to obtain the title |
| Major assignments: |
– professional dissertation
– personal career project
– marketing pitch
– annual case study
|
| Campus: | Lyon and Online (Online: 75% of the programme remote / specific projects and exams at the nearest campus) |
| Work-study: | Each year, 3 weeks in a company / 1 week at school |
| Average class size: | 20 students |
| Pass rate: | 89.3% (class of 25) |
| Satisfaction rate: | 81,26% |
| Employment rate at 6 months (class of 2025): | 80% |
| Contract termination rate: | 13% |
| Dropout rate during the programme (2024-2025): | <5% |
| Next intake: | September 2027 |
| Disability: | Click here to find out about our arrangements for welcoming and supporting people with disabilities |
By the end of the programme, you will be able to:
• Organise, manage and budget in-person or digital esports events.
• Develop a multichannel esports strategy by making a reasoned choice of the most appropriate and high-performing channels, such as recruiting esports ambassadors.
• Understand the monetisation levers of an esports community and the basic principles of business development.
• Analyse and anticipate developments in the esports sector through close market monitoring in order to identify business opportunities.
• Set up a company in the esports sector: from idea to project, business plan, financial section of the business plan, 3- and 5-year roadmap, funding and fundraising.
By the end of the programme, you will be able to:
• Manage an esports team and set up performance indicators: organise and distribute your team’s workload according to objectives and each member’s skills.
• Set up comprehensive support for the individual performance of esports players and master mental preparation techniques.
• Master the HR and legal basics needed to run esports operations.
• Around fifteen projects a year, individually or in groups.
• 90% of your lecturers are working professionals.
• Lessons are sent ahead of the project, then your lecturer becomes your coach.
• Work-study in MBA 1 and 2.
• Meetings with esports professionals and masterclasses all year round.
• Company and studio visits.
• Develop your soft skills.
• Become a confident speaker and improve your leadership.
• Fluent, professional English by the end of the MBA, taught in small groups.
• Take part in one of the Learning trips: Canada, Japan, Korea (optional)
• You can also learn Chinese, Korean, Japanese, Spanish or Italian.
• Enjoy our campuses' high-end equipment: OMEN computer rooms, esports arenas, streaming studios, VR room, streaming room…
• Join student associations dedicated to video games and esports.
• Courses available online on a dedicated, unique platform (Online Gaming Campus).
• Option to study remotely depending on the needs of the company where you are doing your work-study.
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178 pages to discover G. Business, the MBA Esports business & marketing management and the 18 other Gaming Campus programmes. Lots of exclusive content to better understand our schools’ positioning and why Gaming Campus is unique.
An exceptional project supervised by Jean de Brem, Head of Human Resources at G2 Esports. The aim is for Gaming Campus students to understand how the commercial strategy of a major esports club works. With the involvement of G2 Esports’ management (Alban Dechelotte, CEO / Sabrina Ratih, COO / Romain Bigeard, General Manager League of Legends / Pierre Sesmat, Brand Manager).
Skills acquired:
• Monetisation levers of an esports club
• Diversification of an esports club
• Esports performance and commercialisation
• The brand’s relationship with commercialisation
Your agency has been briefed on a prospect who is wondering whether to communicate around esports. You must convince the brand’s management of the opportunity esports represents and propose a complete sponsorship strategy tailored to the company’s objectives
Skills acquired:
• Marketing plan
• Budgeting
• Presenting a sector
We lend you Gaming Campus, and you organise an esports event there from A to Z: concept, sponsorship, communication, logistics, post-event.
Skills acquired:
• Creating an esports event
• Sales prospecting
• Esports communication
• Press relations
• Kickoff analysis
Profitability and consistency will be your best allies in this project. You must propose a strategy to develop business around esports internationally, without being either a video game publisher or an esports team
Skills acquired:
• Market analysis
• Positioning an esports product
Think you know streamers? Truly understanding this new communication channel also means knowing the components of this new profession. You step into the shoes of a streamer, from defining your editorial line to setting up your stream and tracking your community’s engagement.
Skills acquired:
• Streaming techniques
• The streamer ecosystem
You are in charge of esports operations for a top-tier esports team. Your players are no longer progressing. You must set up a performance support unit for an esports player.
Skills acquired:
• Knowledge of basic HR tools
• Setting up performance-tracking KPIs
• Identifying the key points of player management
In this module, students become familiar with project management and the Agile method. They also learn to use Jira and Confluence.
Skills acquired:
• Fundamentals of the Agile method in project management
• Introduction to the Scrum framework
• Key features of Jira and Confluence
For the new season, Ubisoft wants to launch a new range around Rainbow 6 Siege. You work in Ubisoft’s Merchandise department and it is up to you to define the products in this range, draw up the reverse schedule to synchronise the various departments, and create a P&L to ensure the operation is profitable.
Skills acquired:
• Present an e-commerce / merchandising strategy
• Integrate the financial / logistics / marketing and sponsorship aspects of an e-commerce strategy
Explore revenue opportunities for businesses in esports and video games (teams or championships/leagues) and understand why generating revenue matters for these organisations.
Skills acquired:
• Identify and analyse different commercial strategies
• Find innovative strategies to generate revenue
• Create a commercial strategy for an esports organisation or a championship / league
Discovering and adopting the Manager-Coach approach through a project to produce an educational video clip.
Skills acquired:
• Integrate the Manager-Coach dimension into your management practices
• Make optimal use of methods and tools for negotiating objectives and measuring performance, at individual and team level
• Identify and harness each team member’s talents to support both individual performance and collective success.
• Assess the consequences of a decision and the risk of resistance to change
Learn how to respond to a situation involving a human and societal issue. Find ways to anticipate this type of event and manage the problem without jeopardising the event.
Skills acquired:
• Spot the warning signs of an impending crisis
• Know the levers for anticipating a crisis and prepare your communication with crisis management in mind
• Identify and manage a crisis
• Sustain influence and control your e-reputation (monitoring and assessing your image)
Adidas and Vitality call on your agency to design and organise an evening showcasing the partnership and the products, promote it across the various communication channels, and handle any audiovisual productions.
Skills acquired:
• Estimate the costs of a project and create a detailed quote
• Produce a complete reverse schedule
• Create a brief on various production topics
• Produce detailed reporting to highlight the project’s success
by MBA students
Over two years, as a common-thread project, you create your own video game. You work with MBA and MSc students from G. Art and G. Tech.
A great team adventure in which you will have time to imagine, create, develop and market your own video game!
24 months of collaboration, successes and failures that will let you master the creation of a video game from A to Z, in your own field of expertise and in the other disciplines too.
At the end of your project, you will present your game to industry professionals invited by Gaming Campus. The best video games will have the opportunity to be showcased at video game trade shows.
A-Live Event = €77,214 raised for the Analgésia Institute!
G. Business Bachelor and MBA students, supervised by expert industry lecturers and volunteers from Loisirs Numériques, organised a charity streaming event from A to Z.
• concept
• brand and positioning
• streamer recruitment
• pre-event communication
• event logistics
• communication during the event
• merchandising
For 52 hours, dozens of streamers took turns at the Gaming Campus in Lyon to host the streams and raise donations.
An exceptional experience, both for acquiring new skills in real-world conditions and for the pride of raising funds for a charity.
Relive their adventure on the event’s Twitter account.
« This project helped me understand the overall organisation of a charity event. »
Robin L. – G. Business 3 student
Immersion by Gaming Campus is a key moment in our schools' approach to teaching.
For 2 weeks, all our students, whatever their programme, level of study or specialisation, come together to immerse themselves in the industry they are training for.
MATHILDE YAGOUBI
Managing Director - Game Only
VIVIEN CAUHÉPÉ
Senior Live and Monetization Manager - Ubisoft
ZACK NANI
Content creator
PIERRE LAMOURE
Senior Communication Specialist - EA
JULIE JEANNIOT
Brand Manager - Riot Games
FABIEN DEVIDE
Founder - Team Vitality
Several times a year, video game companies hold talks on our campuses. Students from our schools are invited to attend.
Professionals share their expertise on specific topics: presentation of a new technology, CV workshop, …
Companies come to meet you and present their business, their DNA and their job openings.
• The esports value chain
• New models for creating and distributing value
• Marketing strategy and communication plan for esports
• Esports business models
• Esports sponsorship
• Esports merchandising
• The content creator ecosystem
• Basic management tools
• Analysis of player data and performance
• Contract law
• Intellectual property law
• Fundamentals of employment law
• Personal development
• Interpersonal skills for teamwork
Work in foreign languages and understand multicultural challenges in business through the « international pathway », or become an entrepreneur and get support in setting up your company through the « entrepreneur pathway »
Why a double degree?
Gaming campus
(RNCP38586)
Aim: confirm your choice of MBA and carry out long-term assignments in a company.
Duration: 1 year
Bold House
Assistant Project Manager
Gameward
Junior assistant manager
Luzyne
Account Manager
Aim: consolidate your company experience and prepare for a permanent (CDI) position.
Duration: 1 year
Ubisoft
Events project
officer
Prodigy Agency
Sales & Partnerships
officer
NEEDforSEAT
Marketing Assistant
The teaching team and the employability department help you find your MBA/MSc work-study contracts: searching and applying. Gaming Campus has built close relationships with more than 200 video game companies in France and abroad. Several events are held during the year that MBA/MSc students can take part in: Video Game and Esports Employability Week; Career Days; CV, cover letter and online identity workshops; masterclasses.
Apprenticeship, a promise for the future!
As an apprenticeship training centre (CFA) since September 2021, we support you throughout your apprenticeship, helping you build your professional network and providing structured follow-up from a teaching and administrative team.
Through apprenticeship, we offer access to a unique range of technical and innovative careers, with programmes that alternate between theoretical teaching and hands-on work in a company.
Your corporate relations contact: contact@gamingcampus.fr
The video game industry is international by nature. To maximise the employability of our MBA students, it is essential to prepare them for positions abroad.
Language practice: English is the official language of gaming, so you will have three years to train to become bilingual. You will also develop other language skills by choosing from Chinese, Korean, Japanese, Spanish or Portuguese.
Learning trip: our curriculum is open to the world. During your two years of MBA, you will have the opportunity to go on trips to Canada, Japan and South Korea.
We encourage students to get involved in one of the campus associations or even to take the initiative to create one. This commitment has a double benefit: personal enrichment and contributing towards obtaining the diploma.
An esport association, it gives those who want to get involved in esport the chance to do so, whether as a player, by organising events or by handling the organisation's communication.
A pop culture and geek web TV with a strong interest in video games; its members broadcast content via their Twitch channel.
Dedicated to student life on campus, the Students' Union helps develop projects such as organising the Winter Gaming Cup, the 100% online induction weekend and creating a clothing line in Gaming Campus colours.
An association whose members play board games.
The junior enterprise run by students of the Gaming Campus schools.
This programme is available in Lyon, Online or on our Online Campus (from home). Our campuses are designed as true gaming worlds where everything has been built to encourage learning and performance: 6,500 m2 in total, 30+ work and living spaces (computer rooms, VR Room, artists’ studio, sports arena, shaker, immersion rooms, language rooms…
Gaming Campus Lyon is located in the lively Part-Dieu district, in the heart of the city. Right next to Lyon Part-Dieu station and served by numerous metro, tram and bus lines, our campus enjoys a strategic, well-connected location. This central, vibrant setting offers quick access to services and amenities, while remaining close to Lyon's major university and business hubs. See the campus.
Students on this programme have access to Gaming Campus Online, an online learning platform. Custom-built, this online campus also helps students get to grips with new ways of working, especially remote working. The platform is used to complement the programme. The remote version of the programme includes compulsory in-person sessions (see our programmes).
Attend live classes and masterclasses, enjoy replays available 7 days a week, interact live with lecturers and other students…
- Study from home (no accommodation or travel constraints)
- Join your class made up of on-campus and remote students (identical programme)
Attend live classes and masterclasses, enjoy replays available 7 days a week, interact live with lecturers and other students.
G. Business 2 student, vocational Bac in digital electronic systems
G. Business 1 student, Bac S
G. Business 5 student, DUT in marketing techniques
G. Business 5 student, Licence in entertainment / animation
G. Business 3 student, Bac S
G. Business 2 student, Bac S with honours (Assez Bien)
G. Business 1 student, Bac S with high honours (Bien)
G. Business 3 student, Bac STI2D with honours (Assez Bien)
is a communications and marketing assistant at the video game studio Piece of Cake studios
is a junior sales and e-commerce coordinator at
THQ Nordic in Vienna, Austria
joined Ubisoft as a project coordinator.
The MBA Esport Business and Management, like all Gaming Campus programmes, is recognised by institutions and companies.
Admissions
Have completed a Bac+3, either through G. Business’s Bachelor Management & Business, video game and esports option, our Bachelor Esport or another qualification focused on video games, communication, design, marketing, engineering or business.
Have completed a Bac+4 in one of the fields related to the MBA, namely video games, web and multimedia, business, marketing or communication.
Funding
Tuition fees are €10,400 incl. VAT* per year for the MBA years for the 2027 – 2028 intake. However, on a work-study basis, the programme is funded by apprenticeship funding bodies and you will also be paid.
(*) Price for payment in a single instalment. Payment in several instalments possible under certain conditions. Payment can be made in 1, 3 or 10 instalments. Stopping your studies due to force majeure (serious and disabling illness, accident, death of a relative) ends the direct debits.
Compare with other programmes, work-study and payment in 3 or 10 instalments: 2027-2028 fees for Gaming Campus schools.
| Pre-registration | €650 incl. VAT |
| MBA single payment | €9,750 incl. VAT |
| Payment in 3 instalments | €10,000 incl. VAT |
| Payment in 10 instalments | €10,100 incl. VAT |
Financial aid
Work-study in a company: From the 4th year, work-study is offered in three forms:
– students are enrolled in Initial Training with Student Status (FISE), alternating between school and company under an internship agreement
– You can switch to Initial Training with Apprentice Status (FISA) as soon as you sign an apprenticeship contract, as we have been an apprentice training centre (CFA) since September 2021.
– We also offer the professionalisation contract.
The teaching team and our employability manager help you find a work-study placement and negotiate your pay.
Student loan on preferential terms: the LCL is G. Business's main banking partner. You can obtain special loan conditions for your MBA and a preferential relationship. Do not hesitate to contact us for more information.
State-guaranteed student loan: since June 2020, the French State can act as guarantor for your loan to make it easier to obtain. Visit the Etudiant.gouv.fr website to find out more.
Campus jobs: Small jobs helping to develop the campus are sometimes available. The teaching team also gathers and shares part-time jobs near the campus.
Local council support: Check with your town of residence, or your parents', to see whether you are eligible for the Student Minimum Income (RME). Not all towns offer the RME. It is awarded by the CCAS (municipal social action centre).
Departmental support: For grant-holding students, departmental councils offer annual grants or interest-free loans.
Fondation de France support: 120 foundations award grants and interest-free loans. We encourage you to contact the Fondation de France to find out more.
Finding accommodation: We help you find accommodation through our network of housing partners. We have built close relationships with student residences near the campus.
Open Days – MBA Esports business & marketing management
Ask your questions about the MBA Esports business & marketing management
Discover G. Business, Gaming Campus and our 4 schools live during an Open Day, from home or in person on our premises. We will cover the MBA Esports business & marketing management in particular, and you can ask our teaching team all your questions. Open Days are the most effective way to form an opinion about our programmes. If you have decided to apply for one of our programmes, they are also useful for preparing your application as well as possible and maximising your chances.
DETAILED PROGRAMME:
– Tour of our campuses and living spaces (coworking spaces, computer labs…)
– Presentation of each school and its video game degrees (work-study available)
– Testimonials from our students and industry professionals
– Live Q&A with our Managing Director Valérie Dmitrovic, your programme managers and our students
– How to join Gaming Campus (outside Parcoursup)?
REVIEWS:
Rayane C. ⭐⭐⭐⭐⭐
The live session was visually appealing and smooth. It was very informative and answered several of my questions.
Emma G. ⭐⭐⭐⭐⭐
I liked it because we got to see several interviews with students and got answers to our questions. Thank you..
Thierry Z. ⭐⭐⭐⭐⭐
Very useful, the moderators are very active and answer every question.
If you would like more information about our programme, work-study, our teaching approach or our campuses, our teaching team is at your disposal. This will help you refine your study plans.
Apply for the programme
Simple application, quick response:
September 2027 intake: Applications open
We have chosen an application process with no competitive exam and without going through ParcourSup or Mon Master. This allows us to review each application individually and maximise equal opportunities and each candidate's potential. It also lets us give the academic background the same weight as the career plan. Finally, with a short admissions process based on dialogue, we hope to reduce students' stress when looking for a programme.
Apply now
For any problem sending this form, write to contact@gamingcampus.fr